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Consolidation in the Blogosphere

I think we need to see a consolidation of content and advertising.

Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.

Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.

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WordPress 2.6: Officially Launched

WordPress 2.6: Officially Launched
Viral Marketing…are you sick yet?

So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.

Marketingterms.com defines Viral Marketing as:

“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”

Read More »

The Blog

Consolidation in the Blogosphere

Aaron Brazell

I think we need to see a consolidation of content and advertising.

Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.

Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.

What’s Your Legacy?

Aaron Brazell

Back in December, the blogging world was struck dumb when Marc Orchant passed away suddenly due to a heart attack. I don’t want to rehash all the details as you can find them elsewhere. Sufficed to say, many tears were shed over his passing.

Time heals all wounds, right? No, not quite.

Cloud Computing Does Not Spell the End for Common Sense I.T. Management

Aaron Brazell

Sometimes I think I might be the only one who retains commons sense. Really. At least in the area of I.T. Management. Though we had our share of growing pains at b5media, the knowledge gained from working in an enterprise environment at Northrop Grumman was only accentuated by my tenure as the Director of Technology at b5media.

Unfortunately, some common best-use practices in developing infrastructure is often put aside by those with shiny object syndrome surrounding “cloud computing“.

Let me explain.

Slipstream Intros, Outros and Other Multimedia Into Talkshoe Calls

Aaron Brazell

So, if you’ve noticed, I’m kind of a perfectionist about podcasts I do. It was one of my downfalls when I did the Suicide Fan sports show awhile ago. I wasted so much time getting details right that I finally gave up as it wasn’t my full time job and I ended up spending hours for little return.

Then, at the beginning of the year, Geoff and I decided to do a Blog Talk Radio show that would eventually become District of Corruption

The sex appeal about doing a BTR show was there was no production. We called in at a set time, the show started automatically and ended when we said it would. BTR would record the show and give us an MP3. If we wanted to do editing, we could, but we rarely did.

Confirmed: Livingston Communications Acquired by Social Media Group

Aaron Brazell

There’s been a few rumors floating around the past few days and over the weekend. We can confirm that Livingston Communications, a boutique social PR firm based in the DC-area and owned by Geoff Livingston (also my cohost on The District of Corruption), has been acquired by Toronto-based Social Media Group headed by rockstar CEO Maggie Fox. The financial terms have not been disclosed.

The Aaron Brazell Show: Episode 2: The Quest for Email Ninjahood

Aaron Brazell

Fun show tonight.

Jared Goralnick, the CEO of AwayFind joins guest co-host Jimmy Gardner, joined us to talk about email management and productivity much like I’ve been talking about in my Email Ninjahood series.

Venture Files

Marketing Plan Series: Part 4 - Objectives

Steven Fisher

In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis.

6 Steps to Successful Small Business PR

Steven Fisher

Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan….

Español

Video en Vivo desde tu iPhone

Carlos Granier-Phelps

Flixwagon y Qik anunciaron soluciones para permitir la transmisión de video en vivo desde tu iPhone.

7 Funciones que le Faltan al iPhone 3G

Carlos Granier-Phelps

Al fin Apple anunció el iPhone 3G, pero a este modelo le faltan algunas características importantes que muchos esperabamos.

Wicked Marketing

Viral Marketing…are you sick yet?

Mike Dougherty

So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.

Marketingterms.com defines Viral Marketing as:

“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”

The Difference Between Designers and Marketers

Mike Dougherty

Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.

The Nexus

About Technosailor.com

Technosailor.com is a collaborative work designed to highlight the intersection of social media and the internet with business and personal presence, branding and value. We don't cover internet news. We offer careful analysis of how it affects you and can change your life or the life of your business.

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    <p>Twitter pitching is a form of pitch that requires succint "what does this mean for me" kind of pitching. It is the ultimate efficiency of words. You have 140 characters or less to tell me why your pitch matters to me or my readers. Please include a means of contacting you. This is included in your 140 characters. If you send successive pitches, you will likely be ignored, unless it's obvious that the first pitch was a case of "accidental send", etc.</p> <p>This form of pitching does not mean I'm being a diva. It means that my time is valuable, and you want a piece of it. It's good practice for you, and delivers your pitch in a format I want. Win-win.</p>


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