Consolidation in the Blogosphere
I think we need to see a consolidation of content and advertising.
Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.
Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.
Read More »Viral Marketing…are you sick yet?
So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.
Marketingterms.com defines Viral Marketing as:
“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”
Read More »The Blog
Consolidation in the Blogosphere
I think we need to see a consolidation of content and advertising.
Everyone’s competing with each other because they don’t know how to give up their individual voice. What happens is we get a clamor for top Techmeme billing.
Instead, I’d like to see more federations of blogs, where content producers work hand in hand to protect the turf of the others while helping to funnel content opportunities to the best source for coverage within that federation. In the advertising arena, five sites at 150k pageviews each can’t get direct-sale advertising by themselves, but as a 750k pageview federation, the tide turns.
What’s Your Legacy?
Back in December, the blogging world was struck dumb when Marc Orchant passed away suddenly due to a heart attack. I don’t want to rehash all the details as you can find them elsewhere. Sufficed to say, many tears were shed over his passing.
Time heals all wounds, right? No, not quite.
Cloud Computing Does Not Spell the End for Common Sense I.T. Management
Sometimes I think I might be the only one who retains commons sense. Really. At least in the area of I.T. Management. Though we had our share of growing pains at b5media, the knowledge gained from working in an enterprise environment at Northrop Grumman was only accentuated by my tenure as the Director of Technology at b5media.
Unfortunately, some common best-use practices in developing infrastructure is often put aside by those with shiny object syndrome surrounding “cloud computing“.
Let me explain.
Slipstream Intros, Outros and Other Multimedia Into Talkshoe Calls
So, if you’ve noticed, I’m kind of a perfectionist about podcasts I do. It was one of my downfalls when I did the Suicide Fan sports show awhile ago. I wasted so much time getting details right that I finally gave up as it wasn’t my full time job and I ended up spending hours for little return.
Then, at the beginning of the year, Geoff and I decided to do a Blog Talk Radio show that would eventually become District of Corruption
The sex appeal about doing a BTR show was there was no production. We called in at a set time, the show started automatically and ended when we said it would. BTR would record the show and give us an MP3. If we wanted to do editing, we could, but we rarely did.
Confirmed: Livingston Communications Acquired by Social Media Group
There’s been a few rumors floating around the past few days and over the weekend. We can confirm that Livingston Communications, a boutique social PR firm based in the DC-area and owned by Geoff Livingston (also my cohost on The District of Corruption), has been acquired by Toronto-based Social Media Group headed by rockstar CEO Maggie Fox. The financial terms have not been disclosed.
The Aaron Brazell Show: Episode 2: The Quest for Email Ninjahood
Fun show tonight.
Jared Goralnick, the CEO of AwayFind joins guest co-host Jimmy Gardner, joined us to talk about email management and productivity much like I’ve been talking about in my Email Ninjahood series.
Venture Files
Marketing Plan Series: Part 4 - Objectives
In Part 4, we continue building out the goals that must be accomplished through the marketing plan. This section, called “Objectives” is usually only a page in length and are the milestones that you will achieve as you execute your business on a daily basis.
6 Steps to Successful Small Business PR
Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. I am here to show that every business needs some type of PR to make their business a success. It all starts with a plan….
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Video en Vivo desde tu iPhone
Flixwagon y Qik anunciaron soluciones para permitir la transmisión de video en vivo desde tu iPhone.
7 Funciones que le Faltan al iPhone 3G
Al fin Apple anunció el iPhone 3G, pero a este modelo le faltan algunas características importantes que muchos esperabamos.
Wicked Marketing
Viral Marketing…are you sick yet?
So often buzz words turn into marketing terms. Often enough, the strongest of the marketing terms become engrained into our everyday speech. Viral Marketing is one of the latest.
Marketingterms.com defines Viral Marketing as:
“Marketing phenomenon that facilitates and encourages people to pass along a marketing message.”
The Difference Between Designers and Marketers
Aaron, Technosailor himself, sent me an email after my last post where someone inquired about the difference between Designers and Marketers. I took some time to think about it and came to so many conclusions that it was Wicked Marketing entry worthy. This won’t be as snarky as my usual posts, but then again I’ve been known to surprise myself now and then.
The Nexus
About Technosailor.com
Technosailor.com is a collaborative work designed to highlight the intersection of social media and the internet with business and personal presence, branding and value. We don't cover internet news. We offer careful analysis of how it affects you and can change your life or the life of your business.



